Professional Background

With 8 years of experience in toy design, graduated from the Visual Communication program at Guangzhou Academy of Fine Arts, previously worked in the design department of a leading toy brand. Now working as an independent designer in deep collaboration with enterprises like Bohong Plastic, having led the original design of over 15 series of blind boxes and BJD toys, with cumulative production and sales exceeding 500,000 pieces.

Design Philosophy

Advocating "deconstructing emotions through toys," specialized in transforming the life status of contemporary young people into tangible toy language. Integrating street culture with traditional aesthetics in造型, using bold yet harmonious colors, with particular emphasis on conveying the "story sense" of characters through eye expressions and body details, making each toy a carrier of emotions.

Areas of Expertise

• IP image comprehensive design (from concept sketches to 3D modeling implementation)
• Theme planning for blind box series (such as "City Roaming" and "Emotion Capsule" series)
• BJD articulated doll structure and costume matching innovation
• Functional toys (integration design of lighting, magnetic levitation, and other elements)

Representative Works

• "Heartbeat Alliance" BJD series: With "Generation Z social anxiety" as the theme, pioneered the "detachable emotion mask" design, winning the 2024 Toy Design New Talent Award
• "Block City" blind boxes: Combining urban architecture with anthropomorphic images, becoming an annual limited peripheral for a leading video platform
• "Flowing Light Series": Exploring the collision of vinyl and fluorescent materials, achieving dual visual effects of "minimalist by day, glowing by night"

Cooperation Philosophy

Firmly believing that "design is not just about aesthetics, but also about production feasibility," accustomed to communicating with production teams about process feasibility from the early stage of creation, ensuring that design plans can be perfectly transformed into mass-produced products.